“If our coffee was any more expensive, you’d have to wait in line.”
I was in a 7-11 and read this quote from the coffee cups used for their coffee. Not only is it a good marketing quote, but more so it speaks volumes to the programming that we have undergone in this country. If we’re not spending money, ridiculous amounts of it, then it’s not worth it, or we are worth so much more, like a $4.00 cup of coffee when you can get it for $1.25.
Why do we feel this way? Well we can easily conclude that the media contributes greatly to these illusions of unfathomable wealth. We are in a recession and stretch to great lengths to buy Nikes for our children, scarfs from Bloomingdale’s and $4.00 coffee! We must realize and change the way we think. Stop comparing ourselves to the Jones, when the Jones have lost their money in the stock markets, their homes to foreclosure and are at 7-11 buying their morning cup of joe!